{"product_id":"color-wow-flo-etry-curly-hair-serum-295ml","title":"Color Wow Flo-Etry Curly Hair Serum 295ml","description":"\u003cp class=\"productSubtitle\"\u003eRich-oil blend moisturises strands from root to tip for instantly plump, plush, juicy curls. No weight or greasy feel.\u003c\/p\u003e\n\u003cp class=\"productSubtitle\"\u003eWhy it's Wow:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eNew “Naked Technology” feels like nothing’s on the hair!\u003c\/li\u003e\n\u003cli\u003eFlo-etry curl serum instantly moisturises and plumps dehydrated curls (that are inherently dry because natural oils from the scalp can’t easily flow down the bends and twists of curly strands)\u003c\/li\u003e\n\u003cli\u003eOur proprietary Profaxil-18 Complex™ breaks up Jojoba, Pequi, and Coconut Oils’ large particles to micro-disperse these rich oils throughout hair strands, from lengths to ends for weightless, non-oily results\u003c\/li\u003e\n\u003cli\u003eInstantly delivers super-hydrated, juicy, healthy-looking curls....defrizzed and glossy, never greasy\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eHow to use:\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eApply to wet hair after washing and conditioning with Hooked and Coco-Motion. Working section by section, use fingers or a comb to distribute evenly, throughout lengths.\u003c\/span\u003e\u003c\/p\u003e","brand":"Color Wow","offers":[{"title":"Default Title","offer_id":55912103215489,"sku":null,"price":27.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0258\/4143\/4720\/files\/1_c975299f-7288-49e0-9968-7bfe3e19a7fc.png?v=1784055278","url":"https:\/\/www.rosserhair.com\/products\/color-wow-flo-etry-curly-hair-serum-295ml","provider":"Rosser Hair","version":"1.0","type":"link"}