{"product_id":"k18-damage-shield-shampoo-250ml","title":"K18 Damage Shield Shampoo 250ml","description":"\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eA colour-safe, pH-optimized shampoo with the patented K18Peptide to effectively cleanse while maintaining hair health and protecting hair from damage. pH-optimized formula helps reduce excess swelling of \u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003ethe hair cuticle during washing to help prevent frizz, preserve colour, and \u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003eenhance shine. Scalp microbiome-friendly and gentle enough to use every time you cleanse.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eWhat It Does:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSafe but powerful cleansing: \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003ePlant-derived surfactants deliver safe but effective high-power cleansing to break down and remove dirt + oil.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDesigned for damaged hair: \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003epH-optimized formula helps prevent excess swelling of the hair cuticle during washing - which helps maintain color, improve hair health and shine, and reduce frizz.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eGentle enough to use every time you cleanse: \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eGentle on hair AND scalp - pH-optimized formula mimics hair’s natural pH, to reduce cuticle swelling and maintain hair health, and preserve the scalp microbiome.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Benefits-\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eOptimized pH\u003c\/strong\u003e \u003cstrong\u003e- \u003c\/strong\u003ecleanses hair and scalp without over-drying.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cstrong\u003eCertified microbiome-friendly formula -\u003c\/strong\u003e removes dirt and oil without disrupting the scalp’s natural protective barrier.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eK18Peptide -\u003c\/strong\u003e helps reduce protein loss to keep hair feeling healthy and strong.\u003c\/p\u003e","brand":"K18","offers":[{"title":"Default Title","offer_id":55476197097857,"sku":null,"price":39.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0258\/4143\/4720\/files\/K18_DamageShield_pHProtectiveShampoo_8.5oz_Gray.jpg?v=1774620083","url":"https:\/\/www.rosserhair.com\/products\/k18-damage-shield-shampoo-250ml","provider":"Rosser Hair","version":"1.0","type":"link"}